SMC St. Louis Nabs Digital Crossroads Discount For Members

By Jason Falls

I’ll bet you never thought being a member of a sister organization in Louisville, Kentucky

would mean much to you, right? Well, allow me to try and dispel that notion.

Social Media Club of St. Louis has partnered with the Louisville Digital Association to

essentially make you a member of the LDA for a couple of days in October. Why is that

significant? Because it scores you a $50 discount — the member rate — for Digital

Crossroads, the LDA’s big, fall shin-dig complete with bourbon and blackjack!

Erik Qualman (Socialnomics, The Digital Leader), Jay Baer (Youtility, Hug Your Haters),

Tara Hunt (The Whuffle Factor) and Rick Wion (McDonald’s, The Kellogg Company)

headline a two-day digital marketing learning experience that is already becoming one of

the must-attend conferences in the region. Digital Crossroads takes place Thursday and

Friday, Oct. 20-21, 2016 at Horseshoe Southern Indiana Hotel & Casino, just across the

river from Louisville, Ky., and just a four-hour drive from St. Louis.


Hey? I’ve made the drive about once a month for two years working for Elasticity. Trust

me: It’s doable.


Here’s the kicker: Every ticket you buy for Digital Crossroads, benefits SMC St. Louis!

That’s right! You can help your organization just by attending a killer, two-day event. More

highlights of Digital Crossroads:

• The event will be co-hosted by award-winning broadcaster Jack Speer of NPR

• Thursday’s workshop sessions feature talks on data analysis and applications,

multimedia tips and tricks, how to achieve 4300% ROI on email marketing,

storytelling via snapchat, the rules of influencer marketing, local digital marketing

and social advertising

• Friday’s full-day conference also includes talks from Oracle’s David Hibbs, lead-gen

expert Nicole Hudson, cause marketing and PR rockstar Shonali Burke and

Michael Smith from Hearst Publications

• Breakfast and lunch Friday

• Cocktail events after both day’s sessions

• $10 in casino cash to enjoy Horseshoe Southern Indiana’s casino floor


Learn more at


And you get $50 off the full price. Tickets for the two-day event are just $249 for

members. There are also prices for just Thursday’s workshops (just $99) and Friday’s

one-day only pass ($199 for members). All you need to do is visit the ticket page here and

get your ticket while they are available.


The LDA is proud to partner with SMC St. Louis and can’t wait to see you Oct. 20-21 at

Digital Crossroads!

Summit 2016: The Highlights, The Speakers and What You'd Be Missing If You Stayed Home

This year, we decided to put together a half day summit for those of you who are interested in learning more about social media. Whether you wear all the hats at a small start up and now all of the sudden you’re supposed to be the social media guru (how’d that happen?) and you’re just trying to understand what the Twitter is or you’re juggling seven accounts at an agency, writing content in your sleep (coffee is life), this half day will be packed full of information nuggets for you. This Summit will happen on Tuesday, October 11th from 12-5pm at Moulin on Choteau. Reserve your ticket on our registration page!

Here’s what we’ve got. Come early and come hungry.

Check in, Lunch and Networking will start at noon. Hurry up and grab a bite before the Keynote Panel that starts at 12:30.

The panel will be moderated by Gary Pierson. On the Panel is: 


After enjoying that delicious chat, you have choices...
We will have two breakout rooms, each with different topics, spewing knowledge at you starting at 1:30pm.

1:30pm Breakouts

Setting Goals for Social Media: A Case Study of the St. Louis Fringe Festival
Brownyn Ritchie, Content Strategist, Timmerman Group - @brontchie


We have a twofur here.

A: Building a Business Case For Leadership
Patricia Crowe, Director of Marketing and Communication, St. Louis Art Museum


B: Components of A Social Media Strategy
Sam Moore, Online Communications Coordinator, Missouri History Museum @museumsamSTL

Beginning at 2:30, you have two great options … we know, it’s hard!

The Rise of Paid Social Media Advertising and Paid Social
Will Hanke, Chief Search Marketing Strategist, Red Canoe Media @techLH


A. Selecting the Right Channels for Social Media
Melanie Bernds, Director of Public Relations, Donald Danforth Plant Science Center


B. Evaluating New Social Media Platforms
Danielle Hohmeier, Online Marketing Manager, Atomicdust @daniellesmyname

It’s 3:30, and you guessed it, we’ve got more!

Social Selling: Managing Social Media for Marketing Roles vs Sales Roles
Beth Csengody, Assistant Vice President, Digital Strategy, Wells Fargo @beth_erin


Another Twofur.

A: Content Maxims on Social Media, Maryville Case Study
Chris Reimer, Associate Director of New Media, Maryville University @ChrisReimer


B: Teaching Others To Use Social Media
Cindy Price, Internet Marketing Specialist, Southeast Missouri State University @seriouslycindy

You’ll be glad you stuck around for the last session at 4:15. It’s a doozie.

Demonstrating ROI and Quantifying of the Results of Social Media Marketing
Presenter: Perry Drake, UMSL Digital @pddrake

Ran Mano, Staff Vice President, Digital Communications, Centene @ranmano
Erika Weber, Digital Strategist, Nestle Purina

Sharon Suchoval, Marketing Manager, Digital and Social Media, Perficient @sharonsuchoval
Nicki Powers, Head of Marketing, Oakwood Systems @nickipowers
Michael Halbrook, Senior Management, Adobe @Halbrook


Creating, Building and Profiting From Your Personal Brand
Brianna Smith, Integrated Marketing Manager, TeraRecon @brianna5mith

But, wait. There’s more! Now that you’re done learning, it’s time to celebrate and network! Happy Hour is 5pm sharp. Thanks to our sponsor, Verizon, for everyone’s favorite part...the networking, of course! Can't wait to see you there!

Reserve your ticket on our registration page!

Details: SMCSTL Social Summit is on Tuesday, October 11th from 12-5pm at Moulin on Chouteau.

Thank you to all of the sponsors for our Social Summit!

SMCSTL Board Updates - New Members

We are delighted to welcome Meaghan Anselm and Nichole Holzum as new members on the SMCSTL Board! Both of these professionals are fully engaged in the St. Louis digital community and we are delighted they've decided to join the board. They will work as part of our team to create events and value as a professional association for digital/social professionals in the St. Louis community.

Below are the photos and bios for our two new board members:


Nichole Holzum

Digital Marketing Strategists, Dierbergs Markets

Since Facebook was first created, back in the days where college emails were needed to access the site, Nichole Holzum took an early and avid interest in social media; particularly to the instantaneous connection to the world. From there, her love and curiosity of it, budded into a career in understanding the digital realm with a focus on social and content strategy, analytics and telling brand's stories in both the agency and corporate atmospheres. She looks forward to rolling up her sleeves and making an impact on St. Louis' Social Media Club.

Meaghan Anselm

Digital Manager, Weber Shandwick

Meaghan Anselm is a Digital Manager at Weber Shandwick. She has worked in both the corporate (Gannett Broadcasting and Nestle Purina) and agency worlds as a social media manager and influencer marketer for over 10 years. Meaghan has always called St. Louis home and is ready to help coordinate exciting events for the Social Media Club’s 2016-2017 season.

We are delighted to welcome Nichole and Meaghan to the board!
You can view our full list of board members on our website.