Event Announcement: How to Work with Influencers

November 9th, 9-10:30 AM, bring your questions to Rooster on South Grand for a panel discussion and Q&A on influencers and how to work with them.

Coffee and pastries provided.

ABOUT OUR GUESTS

Regina Renee, Modere

Regina Renee is a St. Louis content creator and model, with a degree in digital marketing and photography. She loves to create social media content, marketing materials and product commercials. She also runs an online e-commerce franchise that specializes in liquid collagen and anti-aging.

She has built a social media community of women that love beauty, fitness and clean living!

Alicia Underwood, Socially Inspired

Having founded three social marketing companies in her 12-year career, Alicia Underwood has been at the forefront of influencer marketing since before it was a thing. In its tenth year, her most recent integrated digital marketing business with Jen Singleton, Socially Inspired, has connected the world with more than 50 corporations and lifestyle brands, along with promoting the latest book of St. Louis’ very own noteworthy entrepreneur, Jim McKelvey, the founder of Square. Socially Inspired aims to create meaningful content and result-driven digital strategies to inspire your audience.

With a background in traditional Journalism and event management, Alicia combined her love of writing with bringing people together: some would argue the original social media. She lives in Webster Groves, Mo., with her Video Director husband, two small boys, and Goldendoodle, Bailey.

Jennifer Inglis, Elasticity

With over ten years experience in digital marketing, Jennifer joined Elasticity in late 2021. Originally from California, she grew up living throughout the Middle East in countries including Saudi Arabia, Oman and Egypt. Jennifer studied politics and received her Masters degree from the London School of Economics. She launched a blog in 2009 and went on to become one of the first influencers in the UK, partnering with brands including American Express, eBay, London Fashion Week and Gap.

When Jennifer moved to St Louis in 2014, she worked as a consultant for small businesses in the region, helping them launch and maintain their social media accounts. She has since worked at Caleres and Rodgers Townsend/DDB where she led social strategy for a range of D2C and B2B brands. Jennifer is passionate about the power of social media to reach audiences in meaningful ways. When she isn’t at her desk thinking about hashtags and changes to the algorithm, you’ll find her sipping lattes at the newest coffee shop in town with her miniature Labradoodle in tow.

ABOUT OUR HOST

Posy Lou HENDERSON, Spry Digital

Posy Lou Henderson is a Marketing professional with a knowledge base rooted in leadership and management. She is passionate about helping individuals, organizations, and brands reach their full potential(s) and desired business outcomes and results.

She currently serves as the Marketing Coordinator at Spry Digital LLC and as an adjunct professor at Maryville University in the Communications department.

Posy Lou joined Social Media Club with the hopes of making an impact by motivating and inspiring others through compelling social posts and digital engagement that drives people to take action.