In case you missed it …

Below is the recording of our 2023 Social Media Predictions Roundtable that we held virtually via Zoom due to inclement weather.

our 2023 Predictions

The team discussed many predictions including …

User-Generated Content (UGC)
Letting your audience create content that is shareable
One-Stop-Shop Customer Engagement
Utilizing fewer channels to reach your audience where they are at
Short-form Video
Attracting more viewers and driving subscriptions (Instagram Reels, Tiktoks, YouTube Shorts)
Audience Segmentation
Hyper-targeting specific segments that fall under your audience umbrella
Regular Social Strategy Audits
Assessing which channels are most effective for your brand
Vertical Storytelling
Taking stories shown on social media and adding context
Creator Tools
Leveraging platforms and tools with filters, components, and template libraries (Canva, InShot, Adobe Express, etc.)
Influencer Marketing
Product users telling your story for you

If you are interested in reading about more predictions for 2023, check out “10 Social Media Trends That’ll Be Huge in 2023” by Later and follow us on social media.