In case you missed it …

Below is the recording of our 2023 Social Media Predictions Roundtable that we held virtually via Zoom due to inclement weather.

our 2023 Predictions

The team discussed many predictions including …

• User-Generated Content (UGC)

  Letting your audience create content that is shareable

• One-Stop-Shop Customer Engagement

  Utilizing fewer channels to reach your audience where they are at

• Short-form Video

  Attracting more viewers and driving subscriptions (Instagram Reels, Tiktoks, YouTube Shorts)

• Audience Segmentation

  Hyper-targeting specific segments that fall under your audience umbrella

• Regular Social Strategy Audits

  Assessing which channels are most effective for your brand

• Vertical Storytelling

  Taking stories shown on social media and adding context

• Creator Tools

  Leveraging platforms and tools with filters, components, and template libraries (Canva, InShot, Adobe Express, etc.)

• Influencer Marketing

  Product users telling your story for you

If you are interested in reading about more predictions for 2023, check out “10 Social Media Trends That’ll Be Huge in 2023” by Later and follow us on social media.