So, you might be wondering, what's SMCSTL doing hosting an event about SEO? Well, the way we see it, social media is far more than just high-profile social networks like Twitter, Facebook, Pinterest and Google+.
For the last several years, SEO and social media marketing have existed on parallel paths. Both can be lumped under the header of digital communications, but each requires a different skill set, and it is easy to assume they don’t intersect.
The truth is search and social are becoming more intertwined. The average user has probably noticed social media content in their search results. Advocates of Google’s social network, Google+, point to its SEO impact as a key reason for marketers to get involved.
Recently, a controversial article from Forbes, “The Death of SEO: The Rise of Social, PR, and Real Content” suggested that social media content will kill the SEO industry as we know it.
Clearly we all need to better understand how these disciplines work together. That’s why SMCSTL has assembled a panel of specialists for our August event, including:
- Will Hanke, Independent SEO Consultant - @TechLH
- Erin Steinbruegge, Moosylvania - @steinburglar
- Jared Reed, Pan Galactic Digital - @SearchWookie
- Nick Sargent, Standing Partnership - @NickSargent
- Brandy Woolford, Fleishman-Hillard - @BrandyNicole
The panel will be moderated by SMCSTL President Erin Moloney.
The panel will cover key topics including how social media effects search engine visibility, hot topics in search and social, and best practices.