social media

St. Louis Digital Symposium Recap and Soundbytes #STLdigsym

St. Louis Digital Symposium Recap and Soundbytes #STLdigsym

The St. Louis Digital Symposium is a half day event that allows you to get connected, enlightened and inspired with other digital creatives, marketers, agencies and clients.

#STLDIGSYM is presented by AdClubSTL along with organization partners 4As, 314 Digital and Social Media Club St. Louis. 

Crowdfunding –Three Tactics to Move From Dreamer to Doer

With #CrowdFundSTL on June 3, moderator Travis Sheridan shares three tactics for crowdfunders

Guest Blog By Travis Sheridan

Image courtesy of

Image courtesy of

Dreamers get all the press. They create amazing renderings, flashy PowerPoint decks, engaging videos full of promises, and a vision that is contagious. They know how to sell an idea. They often fail at implementation.

Doers are pretty quiet. They aren’t media darlings. They seek manageable projects that have a clear impact. Maybe they have a limited vision, but they are willing to trade that for clear action. They often fail at inspiration.

Crowdfunding requires a balance of the two personalities. The best approach is to find a way to establish yourself as a Doer who has the ability to turn dreams into reality. Be a Dreamer who wakes up ready to put in the work.

Tactic #1: Small Wins

If this is a new approach for you, start small and establish credibility. Find a way to do something awesome for less than $1,000. Make it visible and engaging. You will build a track record of success and people will be more willing to “invest” in your next project.

Tactic #2: Transparency

People love process. They love a behind the scenes look at a journey. Take them along for the ride. Share frustrations and success. Say “Thank you” and “I’m sorry” whenever necessary. Be honest about timelines and set realistic deliverables.

Tactic #3: Updates and Impact

Close the loop with your backers and supporters. If it is a product launch, let them know how they helped propel the business. If it is a social good type of effort, talk about the big picture impact the project made.

Crowdfunding is a great way to increase awareness and early adoption of a brand or product, but it is also a way to cause early damage. People hate dreams that become nightmares. However, people love folks who are good at getting shit done. Be a Doer, not a Dreamer. 

Local Professional Organization, Social Media Club, to Host St. Louis Summit on How Social Media Benefits Community Organizations

Local Professional Organization, Social Media Club, to Host St. Louis Summit on How Social Media Benefits Community Organizations

“Many organizations don’t know where to start and feel overwhelmed by the many social networks out there,” said Erin Moloney, President of SMCSTL and Director of Digital and Social Media Marketing at St. Louis-based technology consulting firm, Perficient, Inc. “We see a lot of compelling things being done by community organizations using social media. We wanted to bring those people together to tell their stories and offer tips and guidance to St. Louis non-profit marketers and leaders.”

At the half-day conference, local leaders will present their experiences and discuss how non-profit organizations can most effectively harness the power of social media in their marketing efforts. 

Win a FREE ticket to #STLSocialGood!


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