Posy Lou Henderson
Event Recap: Everything You Need to Know About ...

Virtual event hosted August, 23, 2023 featuring speakers Posy Lou Henderson and Alicia Underwood.

Event Recap: Everything You Need to Know About Threads
Events, B2B
Posy Lou Henderson
Event Recap: Mastering Influencer Marketing in ...

May 17th, we were lucky to be joined by Mike Allton, Head of Strategic Partnerships at Agorapulse, and Marisa Lather, Director of Marketing & Communications at Bridge Partners, to speak about B2B influencer marketing. Here are the highlights from that discussion.

Event Recap: Mastering Influencer Marketing in the B2B Space
Posy Lou Henderson
Event Recap: How to Work with Influencers

Working with influencers shouldn’t be a challenge. Learn directly from the experts on both the brand and influencer sides of the table.

Event Recap: How to Work with Influencers
Events
SMCSTL Board
Driving Business IRL with Social Media Event ...

April 20th, we were lucky enough to be joined by 3 awesome speakers and 45 attendees at Rooster on Grand to speak about how local businesses use social media to drive in-person sales.

Driving Business IRL with Social Media Event Recap
SMCSTL Board
Driving Business IRL with Social Media

Join us at Rooster on South Grand Wednesday, April 20, 2022, from 10:00 am to 11:30 am to learn how three small businesses have turned social media activity into real-world success.

Driving Business IRL with Social Media

Social Media News

Slay Your KPI's With These 10 Tips and Tools

Did you miss Social Media Club of St. Louis’ first webinar, Slay Your KPI’s With These Tips and Tools? You can view the entire webinar below led by Board member Katie Stuckenschneider. Otherwise, want some quick takeaways? Check out these 10 tools to help you with your KPI’s.

First. Do you have a strategy? Start by running a digital audit. You can use this template from Hootsuite. Plan your strategy using SMART goals and create personas if you have not already.

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  1. Content Cal

  2. Blog Topic Generator

  3. Coschedule Tools

  4. Content Idea Generator

  5. Wordtune to help you with your tone

  6. Quicksprout for analytics

  7. Hubspot Website Grader

  8. Down for Everyone Or Just Me? (Is a website down?)

  9. Giphy account, create Instagram stickers that are searchable

  10. Sprout Blog (to help you with your daily professional development).

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Local Professional Organization, Social Media Club, to Host St. Louis Summit on How Social Media Benefits Community Organizations

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Local Professional Organization, Social Media Club, to Host St. Louis Summit on How Social Media Benefits Community Organizations

“Many organizations don’t know where to start and feel overwhelmed by the many social networks out there,” said Erin Moloney, President of SMCSTL and Director of Digital and Social Media Marketing at St. Louis-based technology consulting firm, Perficient, Inc. “We see a lot of compelling things being done by community organizations using social media. We wanted to bring those people together to tell their stories and offer tips and guidance to St. Louis non-profit marketers and leaders.”

At the half-day conference, local leaders will present their experiences and discuss how non-profit organizations can most effectively harness the power of social media in their marketing efforts. 

Using new Instagram Direct to build brand ambassadors

Using new Instagram Direct to build brand ambassadors

By: Danni Eickenhorst (@STLDanni)

Earlier this month, Instagram announced Instagram Direct - a new feature for the photo-sharing app that reaches more than 150 million users around the globe. 

Instagram has been a revelation for many - a way for visual thinkers to express themselves and for creatives to share their passions, but it has also been a powerful tool for brands. While it's led to countless photos of mundane meals (check out this hilarious feed when you're done...) and an insane rise in selfies, it has also empowered every-day people to be citizen reporters, reviewers and minor celebrities. Looking at my Instagram feed, you'll see a visual depiction of important family milestones, trips, conferences, favorite foods, bad hair days and beautiful sunrises. Nothing can take me back to a moment like a photo. 

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Content Curation for Non-Profits

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One of my favorite social media marketers who writes about (and speaks on) the topic of social media for non-profits is Beth Kanter (@Kanter). Yesterday, Beth published an article called "How Nonprofits Get Significant Value from Content Curation."

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Since we are planning a Social Media Conference for Non-Profit Organizations and Professionals on February 6th, 2014, I thought her article was particularly timely, as content curation is often tied in closely with social media marketing.

What is content curation?

Beth says it is,

"sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network...Content curation is not about sharing links as you find them. It is finding great stuff amid the noise, annotating it, organizing it, and adding your wisdom or perspective and sharing a collection of curated links in a context or time that adds value."

Beth then provides a lot of frameworks for thinking about content curation and sharing. It's a great post. Read it here, and tell Beth what you think on Twitter at @Kanter.