Non Profit

Meet #STLSocialGood Speaker Ashley Riley @GatewayPets

Meet #STLSocialGood Speaker Ashley Riley @GatewayPets

"Thanks to the invention of crowdfunding and the lightening speed at which social word of mouth travels, we're able to raise large amounts of money in a rather short time period." - Ashley Riley

Today, we profile another one of our featured speakers for the Feb. 6th #STLSocialGood conference. 

Meet #STLSocialGood Speaker @TravisSheridan

Meet #STLSocialGood Speaker @TravisSheridan

We'd like to tell you all about Travis Sheridan (@TravisSheridan) who will also be speaking on February 6th at our #STLSocialGood half-day conference. Travis spends his days working with startups as assistance vice president of innovation & entrepreneurship at the St. Louis Economic Development Partnership. He has used social media to foster and deepen his St. Louis relationships & will share his content and engagement strategy, which he called the "Messaging Placement," a simplified tactic to ensure effective outreach with limited time and resources. 

Meet #STLSocialGood speaker @EdReggi

Meet #STLSocialGood speaker @EdReggi

"Targeted strategies are still proving to be successful but I am not sure how much more digital "begging" may eventually result in crowdfunding fatigue." - Ed Reggi


We're so excited about our featured speakers, we decided to do a blog post a day featuring a profile of each of them so that you can get to know them before you attend. 

Today's speaker profile is Ed Reggi. Ed Reggi (@EdReggi) a social innovator, who has utilized social media as part of StayTunedSTL on the Nine Network, will moderate a panel at our event on the 6th.

Content Curation for Non-Profits

One of my favorite social media marketers who writes about (and speaks on) the topic of social media for non-profits is Beth Kanter (@Kanter). Yesterday, Beth published an article called "How Nonprofits Get Significant Value from Content Curation."


Since we are planning a Social Media Conference for Non-Profit Organizations and Professionals on February 6th, 2014, I thought her article was particularly timely, as content curation is often tied in closely with social media marketing.

What is content curation?

Beth says it is,

"sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network...Content curation is not about sharing links as you find them. It is finding great stuff amid the noise, annotating it, organizing it, and adding your wisdom or perspective and sharing a collection of curated links in a context or time that adds value."

Beth then provides a lot of frameworks for thinking about content curation and sharing. It's a great post. Read it here, and tell Beth what you think on Twitter at @Kanter.


Become a Sponsor for the #STLSocialGood Conference!

By Danni Eickenhorst (@STLDanni)


Just announced - Social Media Club is partnering with ready + willing for the #STLSocialGood Conference to be held February 6, 2013 at the Danforth Center. We are seeking sponsor partners to help elevate this conference - to bring tools to young professionals and non-profits seeking to amplify their messages with minimal resources and time. 


  1. Engage up to 300 young marketing professionals, social media influencers and non-profit professionals with your interactive booth/presentation space. 
  2. Amplify your message through the #STLSocialGood event attendees across social media to an estimated 300,000+ social media users.*
  3. Attract brands and networks of relevant hyper-social influencers
  4. Brand Awareness & Recognition – your organization will gain critical exposure & credibility
  5. Business Development – your organization will have the opportunity to develop valuable relationships with new partners/clients and deepen existing relationships.


All sponsorship levels listed below will have the opportunity to have a table in the lobby of the event. There will be extended breaks between sessions where attendees will be encouraged to visit with tables for more information and resources. All sponsors who choose to have a table must provide useful take-aways for our attendees and an interactive experience to add interest to the vendor area.

Looking for other options within a specific budget or reaching a particular audience? Let's talk. Fill out our sponsorship form and let us know how you'd like to be involved.

Education Sponsorship:
Underwrite a discount code for local marketing students to attend the event at a reduced cost. The amount of the discount is flexible. We will promote on social media and via a targeted email blast to local universities and students with your logo and links. We will include your logo on-screen at the event as well. 

Non-Profit Sponsorship:
Underwrite a discount code for local non-profit professionals and United Way members to attend the event at a reduced cost.We will promote on social media and via a targeted email blast to local universities and students with your logo and links. We will include your logo on-screen at the event as well. 

Networking Sponsor:
We hope to host a one-hour happy hour at the conclusion of the event. The Networking Sponsor would underwrite a portion or all of the cost of the happy hour and would receive prominent recognition during the networking session, throughout the event, on social media and all event materials. This sponsorship level would have the opportunity to have a table at the event as well. 

Interested in sponsoring #STLSocialGood? Fill out our sponsor interest form and an SMCSTL board member will be in touch soon!

*Estimated, based on historic hashtracking trends.