Virtual event hosted August, 23, 2023 featuring speakers Posy Lou Henderson and Alicia Underwood.
May 17th, we were lucky to be joined by Mike Allton, Head of Strategic Partnerships at Agorapulse, and Marisa Lather, Director of Marketing & Communications at Bridge Partners, to speak about B2B influencer marketing. Here are the highlights from that discussion.
Working with influencers shouldn’t be a challenge. Learn directly from the experts on both the brand and influencer sides of the table.
April 20th, we were lucky enough to be joined by 3 awesome speakers and 45 attendees at Rooster on Grand to speak about how local businesses use social media to drive in-person sales.
Join us at Rooster on South Grand Wednesday, April 20, 2022, from 10:00 am to 11:30 am to learn how three small businesses have turned social media activity into real-world success.
"Social media has been a powerful tool for increasing awareness of social issues both globally and in our own communities." - Brianna Smith
At #STLSocialGood, our half-day summit on social media marketing for non-profits, Brianna will discuss social media best practices to engage your audience and achieve your business goals. She will also share "8 tools that will help grow your social strategy."
Brianna answered 4 questions for us about her experience with non-profits and social media.
In Saint Louis, we have a lot of fantastic community organizations raising money, donations and asking for volunteer time to keep their doors open for their customers. Social media has proven to be a strong opportunity to drive results for these organizations.
I have put together this infographic outlining some of my favorite statistics around social media in the non-profit industry.
Meanwhile, if you work for a local non-profit or know someone who does, I hope you will consider inviting them to our February 6th half-day summit on the topic!
Learn more about #STLSocialGood event on Feb. 6th here.
By: Danni Eickenhorst (@STLDanni)
Earlier this month, Instagram announced Instagram Direct - a new feature for the photo-sharing app that reaches more than 150 million users around the globe.
Instagram has been a revelation for many - a way for visual thinkers to express themselves and for creatives to share their passions, but it has also been a powerful tool for brands. While it's led to countless photos of mundane meals (check out this hilarious feed when you're done...) and an insane rise in selfies, it has also empowered every-day people to be citizen reporters, reviewers and minor celebrities. Looking at my Instagram feed, you'll see a visual depiction of important family milestones, trips, conferences, favorite foods, bad hair days and beautiful sunrises. Nothing can take me back to a moment like a photo.
One of my favorite social media marketers who writes about (and speaks on) the topic of social media for non-profits is Beth Kanter (@Kanter). Yesterday, Beth published an article called "How Nonprofits Get Significant Value from Content Curation."
Since we are planning a Social Media Conference for Non-Profit Organizations and Professionals on February 6th, 2014, I thought her article was particularly timely, as content curation is often tied in closely with social media marketing.
Beth says it is,
"sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network...Content curation is not about sharing links as you find them. It is finding great stuff amid the noise, annotating it, organizing it, and adding your wisdom or perspective and sharing a collection of curated links in a context or time that adds value."
Beth then provides a lot of frameworks for thinking about content curation and sharing. It's a great post. Read it here, and tell Beth what you think on Twitter at @Kanter.
By Danni Eickenhorst (@STLDanni)
BECOME A CONFERENCE SPONSOR
Just announced - Social Media Club is partnering with ready + willing for the #STLSocialGood Conference to be held February 6, 2013 at the Danforth Center. We are seeking sponsor partners to help elevate this conference - to bring tools to young professionals and non-profits seeking to amplify their messages with minimal resources and time.
WHY BECOME A SPONSOR PARTNER?
SPONSORSHIP LEVELS AVAILABLE:
All sponsorship levels listed below will have the opportunity to have a table in the lobby of the event. There will be extended breaks between sessions where attendees will be encouraged to visit with tables for more information and resources. All sponsors who choose to have a table must provide useful take-aways for our attendees and an interactive experience to add interest to the vendor area.
Looking for other options within a specific budget or reaching a particular audience? Let's talk. Fill out our sponsorship form and let us know how you'd like to be involved.
Education Sponsorship:
Underwrite a discount code for local marketing students to attend the event at a reduced cost. The amount of the discount is flexible. We will promote on social media and via a targeted email blast to local universities and students with your logo and links. We will include your logo on-screen at the event as well.
Non-Profit Sponsorship:
Underwrite a discount code for local non-profit professionals and United Way members to attend the event at a reduced cost.We will promote on social media and via a targeted email blast to local universities and students with your logo and links. We will include your logo on-screen at the event as well.
Networking Sponsor:
We hope to host a one-hour happy hour at the conclusion of the event. The Networking Sponsor would underwrite a portion or all of the cost of the happy hour and would receive prominent recognition during the networking session, throughout the event, on social media and all event materials. This sponsorship level would have the opportunity to have a table at the event as well.
Interested in sponsoring #STLSocialGood? Fill out our sponsor interest form and an SMCSTL board member will be in touch soon!
*Estimated, based on historic hashtracking trends.
